5 Common Link Building Myth in 2021

Myth #1: It’s difficult to have a category and product pages

So, misconception number one – and this is a major one right now, because we know how important it is to incorporate direct links into product and category pages for increased search visibility.

But the first misconception I’d like to dispel today is that adding these links to product and category pages is difficult. That is, in truth, absolutely false. It is very likely that you will be able to do so. All you have to do now is make sure you’re giving people a compelling reason to link.

Myth #2: Only no-follow links are provided by top-tier news sites

Let me tell you something: this is absolutely wrong. For a variety of different projects, we’ve received various links from top-tier sites from a variety of different writers, journalists, and for a variety of different readers. Being aware of this and being prepared before submitting the campaign is the best way to conquer this obstacle.

There are editorial policies in place inside top-tier blogs. It’s possible that you collaborate with key contacts, webmasters, and authors to figure out what those editorial policies are so that you can balance the needs of internal stakeholders as well as clients.

You must conduct analysis. When you start pursuing individual journalists and writers, look to see if they link. Nine times out of ten, you’ll be able to tell whether there’s a probability of obtaining a link by reading three or four of their previous posts. That starts to give you an idea of how their editorial policies could look and feel. Then, of course, you must be prepared to provide them with a reason to link, which is the most crucial point to remember with this second one. If you need help with this there are many SEO services in Canada that can make your life easier.

You must give them a reason to do so, whether by a good data visualisation campaign, an offer, or some insights on your client’s or your own branded website. You have to offer them something to make them want to use the link in their post.

Myth #3: You can only send pitches early in the morning

This is, once again, a total fabrication. To name a few, some of our most popular campaigns have been presented in the afternoon, after lunch and before the editorial afternoon meeting, and we’ve had some big, huge successes pitching our campaigns on a Friday afternoon if they’re a little bit fun and light-hearted.

As a result, I’d like you to toss the alarm clock out the window. Journalists should not put any pressure on you to get the email into their inbox before 9:00 a.m. actually, at that stage, I would take a step back, do some research, and experiment. Carry out some A/B tests.

Myth #4: Relevancy isn’t king

But today I’d like to dispel the misconception that relevancy isn’t king.

Last month, in February, John Mueller published a short snippet emphasising that having one high-quality, relevant link is the equivalent of having hundreds with a lower DA and less relevancy.

This gives you a better understanding of Google’s direction. That is a clear indication from both John and Google that we should be thinking about relevancy, and the term “content is king” needs to change to “relevancy is king,” because brands will be rewarded and their search visibility will definitely improve as a result of having highly important and high-quality followed links pointing back to the domain.

Myth #5: You can’t ask for a link

You can absolutely request a connection from a webmaster, a writer, or a journalist at a top-tier publication, whoever they are, if they have covered your material, your campaign, your insights, or whatever it was. As I mentioned earlier, not every office, researcher, or journalist will provide you with that connection if you ask for it.

However, if you don’t ask, you won’t get. So, you may receive a no follow link. It’s possible that a link will be added in a couple of weeks, for example. It’s important to conduct yourself in a courteous and respectful manner. Do not be demanding. But if you send a simple, short note to the writer after a piece of coverage or an article goes live, thanking them for their time and saying it’s been great working with them, and then say it’d be great if you could fully credit the brand by including a link to XYZ or whatever your campaign or homepage is, chances are they’ll do one of two things- – tell you no, it’s not what they do or add it in.

Here, there’s a 50/50 chance of success. But it’s worth taking the chance and giving it a shot. These are the top five myths, all of which are still very relevant today. They’re the ones that get a lot of attention on social media. Contact your SEO company Toronto to help you with this while you focus on your bottom line.

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Know the Basics That How SEO Works

SEO is widely preferred by most of the businesses to make their business progress faster and taking it to the next level. SEO stands for Search Engine Optimization which can help a business to boost traffic on their website. SpeedRankSeo is an SEO company offering an affordable solution to fulfill the need of most of the businesses.

If you have a business and you want to take it to the next level by getting more awareness in the market, then an online website and an SEO company can help. The most asked question all around is that how SEO works? Well, you can understand this by various methods. There are so many things but below mentioned are facts to give you the overview of SEO.

1. Making a Website

As your business has a foundation and the same goes for brands having outlets. They are just making your business get more visibility. But, if you are willing to get more brand awareness, then a website is definitely the suitable one. If you hire an SEO company, then it will help you with the website and maintenance work for the first thing. A well optimized website is not the major thing. Getting more traffic is the important part that you should be focusing on.

2. Backlinking

The backlinking is widely preferred by a business to boost the traffic on a website, and it can help you out in many ways. With an SEO company, you will be getting more traffic and how it works is to connect your website to other websites with more traffic. Social media presence is maintained, and you have to manage all the profiles. Most of the SEO companies will be outsourcing few things like content for backlinking pages, graphical work, website design and a few more. As everything will be done, the next thing is to optimize it properly.

3. Ranking in Google Search

SEO strategy is all about ranking in Google Search, and it is really the hardest thing for sure. A good company has a team to ensure good links and ripping off all the bad links that are making your website lag. There will be many keywords on your webpage and the more traffic you will get then the more your website will get better.

It is all about ranking, but if you are not getting much traffic, then there can be many reasons. One of the common reasons is poorly optimized web page. Even if your website has content that is copied from somewhere, then Google won’t rank it in any condition. On the other hand, you should take care of the fact that Search Engine doesn’t rank adult, gambling and such other websites that are not good for everyone.

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The Guts of the Trans-Pacific Partnership Agreement

Senator Bernie Sanders voiced his disagreement to President Obama’s big trade deal. Organized labor in the U.S. argued, during the negotiations, that the trade deal would largely benefit corporations at the expense of workers in the manufacturing and service industries. The Economic Policy Institute and the Center for Economic and Policy Research have argued that the TPP could result in job losses and declining wages.

Obama was granted fast-track authority to negotiate this and other trade contracts with various countries. Obama contended that this authority was important to completing the TPP then sending it to Congress for a vote. The Senate won’t have the ability to delay the TPP and lawmakers will not be able to change it. Supporters say that the TPP would force China to increase standards and regulations.

The Trans-Pacific Partnership or TPP has become additionally politically combative with groups worried about trade contracts. The TPP is not the only one, but it is a very big one and the negotiations are complete.

It began with a trade contract between Brunei, Chile, New Zealand and Singapore that came into effect in 2006. That arrangement detached tariffs, intellectual property, and trading policies on most goods traded between the countries. The TPP has grown into a giant free trade deal between the US, Japan, Malaysia, Vietnam, Singapore, Brunei, Australia, New Zealand, Canada, Mexico, Chile and Peru. TPP wants to extend economic bonds between these nations, cutting tariffs on goods and services, and raising trade to increase growth. The 12 countries have a population of about 800 million and are accountable for 40% of the world’s GDP and 26% of the world’s trade. The deal is a notable achievement given the very different approaches and standards within the member countries mention the special protections that some countries have for certain industries. That makes it roughly the same size as the Trans-Atlantic Trade and Investment Partnership, another trade contract currently being used. The contract could make a new single marketplace like the EU.

After too many years of American foreign policy being bogged down in the Middle East, the Obama administration is aiming its focus on Asia. The TPP is the focus of the US economic re-balancing and a stage for regional monetary integration. Some say the TPP goes further, as an effort to contain China and provide a monetary counterbalance to it in the area. Many parts of the TPP are designed to exclude China. The TPP is thought to be a strategy to keep China contained.

Most of the disapproval for the TPP has been for the mysterious consultations, in which countries were planning to be bringing in large changes for the countries’ futures without voters’ knowledge. But much of what has been exposed involves changes to intellectual property, state owned property, and international courts. The TPP, as well as other trade deals, have a wide array of regulatory and legal concerns that make the deals influential on foreign policy and US lawmaking.

Information on the TPP’s effect on intellectual property has exposed that the U.S. has been forcing tougher copyright security for music and film, as well as more comprehensive and longer-lasting patents. The TPP would also increase the difficulty of the approval procedure for generic drug makers and extend protections for biologic medicines, which has concerned members of Congress. Public health and internet groups have campaigned hard against the TPP for a long time about these matters because it may restrict public access to knowledge.

Many TPP governments basically own huge portions of their economies. Discussions have intended to limit public support for public sector businesses in order to raise competition with the private sector. But some assert it gives companies the ability to sue governments that change policy to favor public-provided services. The TPP will is also said to increase competition between nations’ work forces.

After World War II, investors were concerned about investing money in 3rd world countries, where the legal systems were not as reliable. They were concerned that an investment is made in country one day only to watch a dictator repossess it later. Enter the provision called “Investor-State Dispute Settlement,” or ISDS. The ISDS was installed in previous trade contracts, and is installed in the TPP, to encourage foreign investment in countries with weak legal systems. The ISDS could lead to huge penalties in the event that steps are taken of a country confiscating corporate assets. The ISDS provision in the TPP would also tip the balance of power in the US further in favor of huge multinational corporations and weaken U.S. autonomy.

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The Chinese Awakening of Volvo

Yesterday

In 2009, the prognosticators were predicting the Volvo franchise’s demise in the American Market. The August 3, 2000 issue of Automotive News reported:

The great industry shakeout of 2009 isn’t over. Ownership of at least two major players, Opel and Volvo, is still to be decided, and what happens to one could affect the other.

The Wall Street Journal says Ford has put the brakes on the bidding for Volvo in an attempt to get a better price. Citing a source, the Journal says Ford will wait for General Motors to conclude the sale of Opel. Ford hopes to interest the loser in the Opel sweepstakes to go after Volvo.

Prior to 1998, “In liberal communities around the country, from Cambridge, Massachusetts., to San Francisco, the typical Volvo driver was a rumpled intellectual with a family, someone who was typically an architect or college professor who appreciated the inherent anti-consumerist slant of the decidedly unsexy Volvo yet who also wanted a car that was well-made and, most important, safe.” Volvo Buyer Demographics, Forbes Magazine, Charles Dubow, May 12, 2003

Today

Fast forward a few years and, in 2011, Motoring Magazine was reporting “The buyer demographic for Volvo is changing. The types of buyers are different to what they were 10 years ago.” says Volvo Car Australia managing director Matt Braid, New age Volvo buyers favour power over safety, Joshua Dowling, December 14, 2011

Who is the average Volvo driver today? Typically, a college educated professional between the ages of 30 and 50. Average income 80k plus. Even mix of male and female purchasers. See: https://answers.yahoo.com/question/index?qid=20080514173953AADF8HZ

“… the average S60 buyer is 45 years old, has a household income of more than $100,000, and is slightly more likely to be a woman. Clearly, this is a smart, conservative market, one that is less prone to mid-life crises, and which can afford to buy any car it wants from the category. The more expensive BMW 3-Series, by comparison, has a younger (39), predominantly male demographic that, interestingly, has a lower household income. New age Volvo buyers favour power over safety, Joshua Dowling, December 14, 2011.

“However, the Volvo that was attracting many young adults was the S60 Polestar.” Ibid.

Today, the cash is pouring in. In 2016 Volvo’s operating profit rose 66 percent to 11 billion Swedish crowns ($1.25 billion) on revenue of $20.2 billion, giving it an operating margin of 6.1 percent. It has cash reserves of $4.3 billion, up from $2.9 million in 2015.

Volvo is growing despite its small market share. Their sales are posting as increases, not decreases. They have also invested half-a-billion dollars in a plant in South Carolina that can produce 120,000 units at max capacity. (60,000 on normal production track).

The plant is to start rolling vehicles off the assembly line in 2018 and employ up to 2,000 people over the next decade, “and up to 4,000 people over the longer term.”

It will use the company’s proprietary Scalable Product Architecture (SPA) platform, a modular approach — similar to a system Volkswagen Group has called MQB — that allows the design and production of a wide variety of vehicles on a sole mechanical platform. Clearly the plant’s proximity to the Port of Charleston — just 30 miles away — is important to making the financial proposition work. At the plant, Volvo said that it will make the “latest generation of Volvo models for sale in the United States and for export.” Source: Forbes Magazine, May 11, 2015.

Volvo is now a success by any measure. Global sales last year stood at 534,127, almost exactly 200,000 units more that it sold in 2009. The figures make Volvo’s ambitious statement made back in 2011 to grow sales to 800,000 by 2020 look modest.

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How To Create Your Own Mobile Marketing Plan

Learning about mobile marketing can be very overwhelming, but just like anything else, it can also be very easily researched, learned, and applied. Now that you have found this list of tips, hopefully, you can come out a little more informed, so that you can refine your plan and become a great marketer.

Enhance your text messages with other forms of communication. Make use of multi-channel marketing. One form communication isn’t enough for today’s audience. Each style of communication has its own set of pros and cons. This is why it is best to use more than one. Try sending direct mail, e-mail and a text right before something important happens.

Only add telephone numbers from customers choosing to receive messages to build your database carefully. If you add telephone numbers of customers who have not elected to receive marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.

Understand that mobile marketing is necessary for your business. You need to have a direct method of communication with your customers, and this is an immediate way to do it. This is also a great way to truly understand what your customers are interested in, and how to cater to that.

Shop around for different companies. Mobile marketing companies all differ in their styles and methods. Finding the one that is best for your business and your customers can be as simple as visiting their websites. Never settle for the first one you find without checking out what the other companies may have to offer.

Be sure that you understand that a mobile site is not just a scaled-down version of your business, but it’s actually a summarized version. Many mobile marketers make the mistake of attempting to scale down their entire business and ultimately end up losing customers. You do not need to create two separate businesses here.

There’s no reason in the world why older media cannot make its way into your new marketing campaign. You’ll just have to rethink how this material is being presented to your customers. You’ll definitely have to think about streamlining it and making it shorter and a lot more poignant.

Because users will be viewing them on small screens, mobile advertising messages need to be brief, clear and express urgency. Every ad should focus on a call to action that tells the market to do something. Forgetting to include a call to action in your mobile advertising messages is a common mistake that beginners often make.

Make sure that any mobile apps your company releases deliver a service your customers want. If your app is something dumb or just duplicate information that could be found on your website, it’s just going to languish on the app store, unloved.

Like any other subject, the world of mobile marketing is vast and has a wealth of information available on it. Sometimes, you just need a little hint as to where to begin, so that you can get started. Hopefully, you have received that from the above tips.

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Top 10 Email Organization Mistakes to Avoid

1. Stop Sending So Many Emails

Sometimes it’s much better to handle something in person or over the phone than using email. You should learn how to recognize such situations otherwise you may find yourself buried under replies to your emails. Generally, email is great for communicating well-formulated messages that require, at most, a simple confirmation. It’s much less suitable for extended group conversations where multiple participants share their thoughts with others.

2. Start Reading Your Emails Regularly

We know that the last thing you want to do before or after work is read work-related emails, but that’s how things have to be if you want to become an efficient email organizer. Depending on how many emails you receive every day, it may take just a couple of days or even hours for your inbox to start overflowing with new, unread emails. By reading your emails regularly, you ensure that the situation never gets too out of hand.

3. Start Checking Your Emails Throughout the Day

There’s no excuse for not owning a smartphone these days. Regardless of which email service you use, there’s a way how to make it work on all major mobile operating systems. Having your email on the phone allows you to easily read new emails throughout the day, which can drastically reduce the length of your scheduled email-reading sessions, the importance of which we’ve described in the previous chapter.

4. Start Using an Email Client

Web-based email services are great because you can conveniently access them from anywhere, even when far away from your own personal computer. But even the best web-based user interface can’t rival the features and convenience of dedicated email clients such as Outlook or Mailbird. Email clients are faster, can display emails from multiple email services in a single window, support keyboard shortcuts, come with powerful spellchecking capabilities, and are available for all operating systems and devices.

We’ve already mentioned Outlook and Mailbird, which are arguably the most popular email clients for Windows, but there’s also Airmail, an email client for iPhone and macOS by Italian company Bloop SRL, Postbox, a desktop email client and feed reader for Windows and macOS written and sold by Postbox, Inc., or Mozilla Thunderbird, a free and open-source cross-platform email client developed by the Mozilla Foundation, just to name a few available options.

5. Stop Subscribing to Newsletters

Websites and companies love email newsletters because they allow them to maintain engagement and sell products with minimal effort. While some newsletters are clearly valuable, most, sooner or later, end up being ignored. You may think that it’s no big deal to subscribe to a newsletter-after all, you can always unsubscribe later-but experience tells us that things tend to become unmanageable much quicker than it initially seems. We recommend you stop subscribing to all newsletters as a rule of thumb and use other communication channels instead to receive information from websites and companies, such as social media networks or RSS.

6. Start Using Multiple Mailboxes

Why have just one mailbox for everything when you can have several and use a different one for each of the things you do. You can start, for example, with one mailbox for work-related emails and one mailbox for personal emails. Some people like to take things further and use a privacy-oriented email service such as ProtonMail for potentially sensitive personal communication and a free and convenient email service such as Gmail for web services and online shopping. Another advantage of this approach comes in the form of better security. Having some degree of separation between various activities minimizes the impact of an email breach and gives malicious hackers less information to work with.

We know for a fact that spam accounts for 45 percent of all emails sent. We also know that about 14.5 billion spam emails are sent every single day, many being some form of advertising. To say that spam emails lead to a productivity loss would be an understatement.

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Content Marketing Traffic Sources Guide Reference

It is possible to mix and match several different types to drive visitors to your site’s landing pages. Additionally, it doesn’t have the sum of traffic which you would find on Google and Bing. The ideal way to increase traffic to your site from organic traffic is to boost the range of pages on your site that can rank for your important keyword provisions. You don’t have to wonder about how to improve website traffic. Before you commence growing your site traffic, you will need to understand your present traffic stats. If you would like to truly increase website traffic, first you need to be certain your site content is optimized.

With UTM parameters it’s possible to track your traffic down to the particular email you send. In reality, traffic is just one of the simplest things to obtain in the online world. Dominating with Quora is among the best methods to develop into an authority in your industry and raise your site traffic.

Make a weekly report, for instance, to prove the efficacy of each social site you’re using to drive visitors to your website. In contrast to popular belief, there are in fact many explanations for why a session may be missing campaign and traffic source data. The traffic can be purchased for as low as $1 per 1000 so is for people searching for a whole lot of traffic for an affordable price. All traffic derived by PostBeyond can be readily separated out by developing a segment. Highly targeted traffic may be used for many purposes. Organic traffic is what the majority of marketers strive to rise.

If you’ve been in operation for some time, review your content advertising efforts and the results from it in the past year. Pick the interest based on your item of content and the industry your company is in. If you operate a web business, traffic is your lifeblood for the reason that it enables your company model to work and pay your bills. If you’re likely to put money into content marketing, it’s (hopefully) because you wish to get something tangible for your company. Content marketing is significantly more than a buzz phrase. As a result, should you plan on advertising your content on the website, make sure that you devote some time exploring Reddit first from the standpoint of a user. Whether you would like to concentrate on email marketing or you’re searching for other individuals to share your content, relationships power the range of your content.

There has to be an obvious approach to demonstrate whether your content is performing in the manner in which you require it to. By writing an excellent content, you encourage other people to link to it. Knowing where folks locate your content or your site can help you decide where to focus your efforts and investments, together with track advertising campaigns. Remember content doesn’t need to be text, if you’re into videos, video marketing is an excellent means to acquire traffic. Well, there are lots of reasons that content can fail, which range from the standard of the writing, the comprehension of the persona, to the distribution strategy. Without a thorough understanding of the value your content is providing, it’s tough to gauge whether it’s effective. Content created for the use of conversion is typically supposed to nudge a reader in the direction of some kind of action, for example, enrolling in a newsletter, taking a completely free e-course, or purchasing an item.

Think of how folks are consuming content. Content is vital to building relationships with potential clients. Along with highlighting your content, you also have to guarantee that it stays up-to-date. The content will differ based on the phase of the customer journey. eBook content should stick to some type of narrative structure, and include a great deal of good, visual design. Get to understand those who are creating innovative content whatsoever levels small, medium, and huge sites. Creating evergreen content ought to be a continuous goal for your company, therefore it’s probable you’ll use the majority of the formats at a while.

How specific varieties of content perform on various channels. Additionally, the content appears organic, or so the ad blindness which affects other kinds of advertising is significantly reduced by using Outbrain. Sharing your content out the most suitable way is important but an additional bonus is if you’re able to get your audience to share it straight from your site. You should also get your content facing new audiences. Make certain it’s simple to share your site content on social networking and that all links from your social networking posts work perfectly.

To produce sales metrics you will need to integrate your advertising platform and CRM system as you wish to track user behavior throughout the sales cycle. Shows which sources bring visitors to your site. Traffic sources enable you to comprehend where success on your website is coming from. Any readers who visit your website will just bounce out immediately and that is going to result in an ugly traffic report. You’re extending the life span of your initial content idea emphasizing expertise on such idea.

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Choosing The Right Name For Your App

Just developing an application for your mobile app idea is not enough for making a fortune. You need to give it an appealing name which can be easily remembered by the potential audience in order to increase the number of downloads.

You might think “What’s in the name?” EVERYTHING.

Do you think Stefani Germanotta sounds as rocking as Lady Gaga and Eldrick Woods sound as sporty as Tiger Woods? No. Never. It is only because of these aliases that these celebrities have become household names. And the world of mobile applications is no different.

An attractive name for an application can help you to create that first impression in the overcrowded App store where there are millions of free apps. It can help you to stand out from several other similar apps in the same niche. If you have already materialized your mobile app idea then its now time to give it a great name so that all your efforts in developing the app don’t go unrewarded. Here, in this article, we will discuss some tips to name your application so that it does not unnoticed among hundreds of similar apps.

1. Hint at the functionality

The name of your application should be something related to what it does. Don’t go for something totally obscure, otherwise, you will have to rely a lot on your app icon to convey your app functionality.

Before starting to consider the names for your application, you need to do some homework. Identify the end goal of your product, its target audience and the emotional response of your users regarding your product. Once you are done recognizing these factors, start with the conventional method of naming an app – pair the functionality of your app with a word that enhances its originality. Clarity and recognizable are the two most important factors while naming an app.

2. Be original

Obviously, the first thing you will think of while naming an app would be to connect the name with other popular apps. Like something with prefix Facebook or Insta. But see that in gaining recognization, your app will lose its legitimacy. Why would anyone be interested in downloading the 50th app in the Play Store named Facebook-something or Insta-something when they are getting the original one? Don’t get lured to name your app by associating it with the conventional apps. Don’t be a copycat, be original.

3. Learn from others

Although your name should be unique, you can always take an inspiration from your competitors especially when you are trying to enter an overly crowded app category. Take a look at what apps similar to your app have been named and take a note of what works and what does not. However, as we said earlier, don’t be a copycat. Don’t duplicate your competitor’s app name and just add an extra character to it. It won’t earn any brownie points to your app but will deteriorate your image.

4. Use real words

While considering the names for your app, think of how people will tell their friends about the app so that they can download it too? While you are allowed to make up new words, don’t go for something that is hard to say and remember. Think of a name that people can talk about in the real world and will not need a paper and a good memory to spell it correctly. Even though your app can become a success with an odd name too, but again, why take the risk?

5. Optimize your name for app store searches and social media

This is one of the most important factors to keep in mind while naming an app. Choose a name which includes the keyword you want your app to rank for in the app store. But don’t stuff keywords. Use them sparingly and in a natural way in the title and description. This will help in increasing the ranking of your app in the app store. Also, make sure that the name of your app is available as the domain name and as social media accounts. This is very necessary for marketing your app.

You can use tools like Google Keyword Planner for keyword research.

6. Find the right length

Keep the name of your app short and concise. Don’t go for long names as it will be hard to remember. On the other hand, searching for too short names will let you in the struggle of finding a name that is not taken by anyone else. Adding the availability of social media handles and domain names to this criteria will further narrow down the list. So, choose a name that is short and concise, easy to remember and the one that conveys the functionality of your app.

Conclusion:

There are a lot many things that go into the naming of an app. These are just a few factors. However, consider these points and list down some of the best names. When it is the final show time go with your gut feeling and name the app. After all, it’s your app.

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Eye Care for Your Protection

Why is eye care important? The words of Jesus in Matthew 13:16 states, “Blessed are your eyes, because they see.”. Blessed! It is good fortune to possess eyes that are healthy and free from any eye condition like age-related macular degeneration (AMD)

AMD is a popular eye disease that affects the central part of the retina resulting in the distortion or loss of vision. Smokers, people with high blood pressure and those in their golden years are at risk in developing this condition. So it’s best to start your eye care now by having a healthy balanced diet.

In Genesis 1:29, God said, “Look! I have given you every seed-bearing plant throughout the earth and all the fruit trees for your food.” and verse 31 reads, “God looked at what he had done. All of it was very good!”

The Scripture, whether you believe it or not, informs that fresh fruits and vegetables are good for one’s health. Vitamins A, C and E found in fresh fruits and green leafy vegetables are essentials for eye nutrition. Vitamin A is good for the cornea, Vitamin C helps the capillaries in the retina to be healthy and Vitamin E helps protect eye cells from damages caused by free radicals.

Copper and zinc are essentials for eye nutrition too. Copper-rich foods like whole wheat cereals and oysters are necessary for the development of proper eye structure. While consumption of seafood, eggs and tofu give off zinc which helps in absorbing nutrients, and eliminating the wastes.

Omega-3 fatty acids from salmon and tuna are also good for the eyes. It helps in reducing the risk of developing macular degeneration and blocks other eye diseases like the dry eye syndrome.

Eye nutrition is also about what not to eat. Some foods you should not eat for eye care purposes are processed meat and ready-to-eat foods because of their high-sodium content which contributes to hypertension that may lead to macular degeneration. Fried foods, especially those fried in trans fat, raise the level of bad cholesterol in the body which may cause different eye diseases.

Note that you need to hydrate yourself, but beverages like sugary drinks, alcohol and caffeine are not eye nutrition essentials. Avoid any of these if you can, or at least drink in moderation. Remember that the best way to hydrate yourself is by drinking water.

Aside from a healthy diet, there is regular exercise, adequate rest, a healthy body weight, quitting smoking, using appropriate eye wear and having your eyes checked by a doctor. All these are part of proper eye care.

When you eat healthy, exercise regularly, and are properly rested, you are most likely to achieve a healthy body weight. This results in a controlled blood pressure, controlled cholesterol level, and low risk of getting diabetes which translates to low risk of acquiring vision problems.

Eye care also involves making sure your hands are clean when handling your contact lenses. Wear eyeglasses when exposed to the sun and use appropriate protective eyewear to prevent getting eye injuries.

It’s important to have your eyes checked by an eye specialist at least once a year. In the event you find out you have any eye condition, learn about the risk factors and possible treatment. Some eye diseases can not be cured once you have it, no matter how strict you follow a diet for eye nutrition, the condition may be irreversible.

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What Is SEO, and What Are Its Benefits?

Search engine optimization or SEO is a process created to raise organic visibility for specific search queries and thus improve the rating of your site. SEO works to improve traffic to your website, both qualitatively and quantitatively, by creating certain onsite changes. It includes: Focussing on speed, the content of web pages, interactivity, mobile-friendliness, and other core web vitals.

A successful search optimization serves customer needs and adheres to search engines’ practices and specific guidelines like that of Google and Bing. The heart of a successful SEO is anticipating and understanding the customer intent and providing the appropriate content they wish to see, along with offering the best solutions and answers. It is the best customer reach method to know more about customers’ needs and habits and simultaneously make a sales channel for your business.

Benefits of SEO

Organic search brings in more customers

Approximately 53.3% of customers come from organic search, and sixty percent claim that their maximum quality leads come from SEO-engaged web traffic. The reason for so more customers is that you are fulfilling their needs when they are looking for answers by being one of the top results. It is important to rank and climb on the topmost position on the Google page so that more customers can click on your website and see your content. You can prove reliable by attracting more customers and increasing your brand visibility by ranking for specific research and getting your website on the front page.

Creating a reliable web experience for the customer

To achieve success in your online business, you need technical elements of SEO like backlinks, authority building elements, and page speed which play an important role in keeping your site in tip-top shape. When you adhere to search engines’ rules, you can hit the front page and achieve the topmost spot in search results. In other words, you get more exposure and get good rankings. Based on your website’s functionality, customers will build their trust. Few such ways are-.

Security measures
Having fast pages
Automated customer service portals

SEO offers 24*7 promotion

SEO doesn’t stop working after fixed working hours. SEO helps to promote 24*7 promotion as the ranks are achieved through search engine optimization as well as the content doesn’t disappear after a budget runs out, which is the case with paid advertising. Thus SEO has unique features, unlike billboards (on the way out of town), enabling companies to reach customers while they are searching for it.

Benefits for the small business firms as SEO develops trust.

SEO basics are simpler than traditional print ads and sponsored posts in terms of time and effort, which can eventually provide beneficial in the long-term business. Search engine authority helps to develop trust along with good quality products and services that build customer credibility.

SEO targets marketing funnel and improve brand awareness

SEO drives content marketing that targets all stages included in the marketing funnel as it includes plenty of different content that helps you build brand awareness and loyalty. A significant impact on business can be seen within the first year of quality SEO. However, it is a long-term marketing strategy that gives increased results with time. On-page optimization and content creation are a few SEO strategies that offer a remarkable return.

Targeting entire audience

SEO is not made for targeting a single person as it contributes effectively to the companies to target the entire audience through intent-driven keyword research.

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